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- Location: CU Service Center | 2 Ledgeview Drive, Westbrook
- Fee: $100/person
AGENDA
- 8:30-9:00 – Light Breakfast and Networking
- 9:00 – 10:15 – “Local SEO: Elevating Your Community Presence” – Jenika Pouliot
- 10:15 – 10:30 – Break
- 10:30 – 12:00 – “Discover the Brain Science that Drives Member Behavior” – Nancy Harhut
- 12:00 – 1:00 – Lunch
- 1:00-2:30 – “Using Current AI Tools In Your Credit Union Marketing Efforts (A hands-on workshop) – Rich Brooks
Local SEO: Elevating Your Community Presence – Jenika Pouliot
Discover the latest trends, insights, and tools to boost your local visibility, bringing your Local SEO expertise to new heights. Go beyond Google My Business and Bing Places; learn how to harness tools like Google Search Console, ChatGPT (AI), and CRO tactics to enhance brand visibility in your community.
With over 15 years of digital marketing experience, Jenika is the Vice President of Operations at Page One Web Solutions in Portland, ME. She is certified in Google Analytics and as a HubSpot Partner. Jenika specializes in web strategy and is passionate about SEO, analytics, marketing technology, and user experience. Jenika is a highly motivated digital marketer who enjoys helping businesses grow their online visibility.
Discover the Brain Science that Drives Member Behavior – Nancy Harhut
People do strange things. In fact, behavioral scientists continue to uncover new information that confirms people don’t really make well-thought-out decisions. Instead, they conserve mental energy and react reflexively — relying on hard-wired decision-making shortcuts that influence everything from what they read … to whom they trust … to when they buy.
If you want your marketing messages to persuade members to act, you need to know how to trigger the right automatic behaviors. And you want easy, effective ways to do that in email, direct mail, and on the web.
In this example-jammed presentation, you’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages hit the mark. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by creating brain-friendly marketing messages your members can’t help but respond to.
A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She’s wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations. The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness. Check out her new book, “Using Behavioral Science in Marketing,” winner of the National Indie Excellence Award.
Using Current AI Tools in Your Credit Union Marketing Efforts – Rich Brooks
You’ve seen the headlines about ChatGPT, MidJourney, and other AI-powered tools. Maybe you’ve even explored them a little bit. AI can be a great tool to help you craft blog posts or social media content. But you know there’s more to it, and you’re looking for advice and examples of how to use AI in your day-to-day credit union marketing efforts.
In this AI marketing workshop you will get hands-on experience which is specifically tailored to help you leverage these new tools in your job. Through a mixture of presentation and interaction, you’ll discover how AI can help you with:
• Crafting buyer personas
• Content creation
• Social Media
• Email marketing
• SEO
• Video
• Note taking, ideation, and more!
Beyond that, we’ll look at the tools that every CU marketer should have in their toolkit and what’s coming next.
We strongly recommend you bring a laptop and a paid version of ChatGPT ($20/mo) to get the most out of this workshop.
Rich is the Founder and President of flyte new media, a digital agency in Portland that’s been in business for over 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, social media, and founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social and mobile marketing.
Brooks is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine and has also appeared in the Huffington Post, FastCompany.com, CNN, Social Media Examiner, and many other news sources for stories on digital marketing.
Register
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