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UID:1465@mainecul.org
DTSTART;TZID=America/New_York:20241001T090000
DTEND;TZID=America/New_York:20241001T150000
DTSTAMP:20240606T161658Z
URL:https://mainecul.org/education-events/education-events-calendar/market
 ing-education-in-person-workshop/
SUMMARY:Marketing Education In-Person Workshop - RESCHEDULED
DESCRIPTION:\n 	Location: CU Service Center | 2 Ledgeview Drive\, Westbrook
 \n 	Fee: $100/person\n\n\nAGENDA\n\n 	8:30-9:00 - Light Breakfast and Netw
 orking\n 	9:00 - 10:15 - "Local SEO: Elevating Your Community Presence" 
 – Jenika Pouliot\n 	10:15 - 10:30 - Break\n 	10:30 - 12:00 - "Discover t
 he Brain Science that Drives Member Behavior" – Nancy Harhut\n 	12:00 - 
 1:00 - Lunch\n 	1:00-2:30 - "Using Current AI Tools In Your Credit Union M
 arketing Efforts (A hands-on workshop) – Rich Brooks\n\n\n\n\nLocal SEO:
  Elevating Your Community Presence  - Jenika Pouliot\nDiscover the latest
  trends\, insights\, and tools to boost your local visibility\, bringing y
 our Local SEO expertise to new heights. Go beyond Google My Business and B
 ing Places\; learn how to harness tools like Google Search Console\, ChatG
 PT (AI)\, and CRO tactics to enhance brand visibility in your community.\n
 \n\nWith over 15 years of digital marketing experience\, Jenika is the Vic
 e President of Operations at Page One Web Solutions in Portland\, ME. She 
 is certified in Google Analytics and as a HubSpot Partner. Jenika speciali
 zes in web strategy and is passionate about SEO\, analytics\, marketing te
 chnology\, and user experience. Jenika is a highly motivated digital marke
 ter who enjoys helping businesses grow their online visibility.\n\n\n\nDi
 scover the Brain Science that Drives Member Behavior - Nancy Harhut\nPeopl
 e do strange things. In fact\, behavioral scientists continue to uncover n
 ew information that confirms people don’t really make well-thought-out d
 ecisions. Instead\, they conserve mental energy and react reflexively -- r
 elying on hard-wired decision-making shortcuts that influence everything f
 rom what they read … to whom they trust … to when they buy.\n\nIf you 
 want your marketing messages to persuade members to act\, you need to know
  how to trigger the right automatic behaviors. And you want easy\, effecti
 ve ways to do that in email\, direct mail\, and on the web.\n\nIn this exa
 mple-jammed presentation\, you’ll discover the decision-making shortcuts
  all humans have\, and how you can use them to make sure your marketing me
 ssages hit the mark. Don’t risk being ignored\, overlooked\, or forgotte
 n. Gain your competitive advantage by creating brain-friendly marketing me
 ssages your members can’t help but respond to.\n\nA top-ranked speaker\,
  Nancy’s known for her interesting and actionable insights that focus on
  the impact of behavioral science on marketing. She's wowed audiences in S
 ydney\, London\, Berlin\, and all over the US with her high-energy\, examp
 le-jammed presentations. The Co-founder and Chief Creative Officer of HBT 
 Marketing\, Nancy’s been named one of the 10 Most Fascinating People in 
 B2B Marketing\, a Social Top 50 Email Marketing Leader\, and a Top 40 Digi
 tal Strategist. She and her teams have won over 200 awards for B2C and B2B
  marketing effectiveness. Check out her new book\, “Using Behavioral Sci
 ence in Marketing\,” winner of the National Indie Excellence Award.\n\n\
 n\n\nUsing Current AI Tools in Your Credit Union Marketing Efforts - Rich 
 Brooks\nYou've seen the headlines about ChatGPT\, MidJourney\, and other A
 I-powered tools. Maybe you've even explored them a little bit. AI can be a
  great tool to help you craft blog posts or social media content. But you 
 know there's more to it\, and you're looking for advice and examples of ho
 w to use AI in your day-to-day credit union marketing efforts.\n\nIn this 
 AI marketing workshop you will get hands-on experience which is specifical
 ly tailored to help you leverage these new tools in your job. Through a m
 ixture of presentation and interaction\, you'll discover how AI can help 
 you with:\n\n• Crafting buyer personas\n• Content creation\n• Social
  Media\n• Email marketing\n• SEO\n• Video\n• Note taking\, ideati
 on\, and more!\n\nBeyond that\, we'll look at the tools that every CU mark
 eter should have in their toolkit and what's coming next.\n\nWe strongly r
 ecommend you bring a laptop and a paid version of ChatGPT ($20/mo) to get 
 the most out of this workshop.\n\nRich is the Founder and President of fl
 yte new media\, a digital agency in Portland that’s been in business for
  over 25 years. He is a nationally recognized speaker on entrepreneurship\
 , digital marketing\, social media\, and founded The Agents of Change\, an
  annual conference and weekly podcast that focuses on search\, social and 
 mobile marketing.\n\nBrooks is the author of The Lead Machine: The Small 
 Business Guide to Digital Marketing\, a popular and well-received book tha
 t helps entrepreneurs and marketers reach more of their ideal customers on
 line. He appears regularly as the “tech guru” on the evening news show
 \, 207\, which airs on the NBC affiliates in Maine and has also appeared i
 n the Huffington Post\, FastCompany.com\, CNN\, Social Media Examiner\, an
 d many other news sources for stories on digital marketing.\n\n\n\n
CATEGORIES:Marketing
LOCATION:Maine Credit Union League\, 2 Ledgeview Drive\, Westbrook\, ME\, U
 nited States
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=2 Ledgeview Drive\, Westbro
 ok\, ME\, United States;X-APPLE-RADIUS=100;X-TITLE=Maine Credit Union Leag
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