Webinars - Live

Growth & Transformation Series: Digital Marketing Strategies: What’s Working in 2020?

06/30/2020 | 3:00 pm - 4:30 pm ET
Level: N/A
Category:
Webinars - Live
Cost: $200.00
Contact: Susan Erlandson at serlandson@mainecul.org

The importance of digital marketing is growing stronger – especially during the pandemic. Optimize your marketing dollars with digital marketing strategies that will measure effectiveness and provide better tracking. Learn the latest in this timely webinar.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

  • Understand what the demise of the “cookie” will mean for digital marketers (and alternatives you should be considering now)
  • Strategically leverage advertising on social platforms and measure its effectiveness
  • Properly configure your analytics to track activity and validate ROI for your digital marketing efforts
  • Identify reasons you should be incorporating video into your marketing mix (recorded and live)
  • Develop a content strategy that builds your brand, shares expertise, establishes credibility, and leads to organic visibility in the search engine (and what Google’s E-A-T and YMYL really mean)
  • Explore the power of an online CRM (also called marketing automation) and use it for better email, personalization, and visitor engagement
  • Comprehend the power of chatbots, AI, and messaging, and embrace the concept of conversational marketing as part of your mix
  • Embracing storytelling and incorporating emotional hooks into marketing efforts
  • Leverage your employees as brand advocates for the institution while helping them build relationships and long-term accountholder loyalty
  • Know what’s shifted due to the COVID-19 impact and reinforce the importance of a comprehensive digital marketing strategy

For more information or to register CLICK HERE