2025 Ending Hunger $100,000 Challenge

Accept Our Challenge This October

This October, the League is bringing back the $100,000 Ending Hunger Challenge. By joining in, your credit union—and your members—can help us raise $100,000 in just one month to support Maine Credit Unions’ Campaign for Ending Hunger.

October Challenge Celebrates Collaboration and Cooperation

The Challenge is a powerful way to engage your community while showcasing the credit union difference. Together, we can create meaningful change for neighbors in need.

We invite you to support this important fundraising effort by donating to the Campaign and/or coordinating a fundraiser at your credit union. As we have done in years past, 25% percent of funds raised online during the Challenge will benefit Good Shepherd Food Bank.

This October, as we celebrate International Credit Union Day and CU Kind Day, we have an opportunity to unite and raise awareness to end hunger in Maine. 

  • CU Kind Day | October 13: Offers a chance to foster generosity, goodwill, and well-being for those we serve.
  • International Credit Union Day | October 16: Showcases our industry’s collective efforts to address food insecurity in Maine.

We hope your credit union will join us and use this as an opportunity to boost your credit union’s fundraising for the Campaign.

Additional Information and Materials:

These materials may be helpful in organizing various in-branch fundraisers through the month of October in honor of the Challenge. Please feel free to download these to use and spread the Campaign’s message.

The League has created a poster for credit unions to display in their lobbies highlighting the efforts of the Challenge. Below, please find both a .jpeg and a .pdf file for download.

Eight social media posts have been drafted and are ready for your credit union to use! Sample copy is below, as well as correlating graphics for Facebook, LinkedIn, X, Instagram, and Instagram stories. Please feel free to download and use to promote the Challenge throughout October.

Please note: the donation link used below is the Campaign’s general donation link. Every credit union has their own unique URL for collecting donations online. If your credit union needs the link to your specific page, please contact Lauren Simonds to request the URL and begin directing donations through your form.

Post #1:

13.8% of Maine’s population, including 1 in 5 children, struggles to obtain enough healthy, nutritious food. This October, we hope to raise $100,000 in 31 days for our neighbors in need. Join the fight at campaignforendinghunger.org/donate. 

Post #2:

In 2022, Maine was ranked first in New England for household food insecurity. 1 in 7 Mainers face difficulties finding room in their budgets for food, and with increasing costs of living and far less federal funding to support food insecurity, more people must rely on food banks for nutrition. Help hunger relief organizations keep up with the demand and feed our neighbors in need today at campaignforendinghunger.org/donate. 

Post #3:

Hunger is a serious concern for 1 in 7 Mainers. A donation of $5 can help provide 10 meals to those in need. Help us reach our goal of raising $100,000 in 31 days for hungry Mainers today at campaignforendinghunger.org/donate.  

Post #4:

The fight against hunger is not solitary. Every dollar raised pushes us collectively closer to ending hunger in Maine. Join the fight today at campaignforendinghunger.org/donate. 

Post #5:

This October, you have the unique opportunity to join the fight against food insecurity in Maine and help Maine Credit Unions’ Campaign for Ending Hunger reach its goal of raising $100,000 in just 31 days—bringing us closer to our goal of $1.35 million for 2025! Every dollar raised makes a difference for hungry Mainers in need facing the harsh realities of struggling to obtain sufficient nutritious food for their families. Fill a plate for your neighbors today at campaignforendinghunger.org/donate. 

Post #6:

Are you up for the challenge? This October, Maine’s credit union movement is working hard to complete the annual $100,000 Ending Hunger Challenge! In just 31 days, we are striving to raise significant funds to support hunger relief efforts that help our hungry neighbors in need. With 13.8% (or 1 in 7 people) of Maine’s population struggling to provide sufficient healthy and nutritious meals for their families, any amount of support is critical. Make a difference today at campaignforendinghunger.org/donate. 

Post #7:

Maine Credit Unions’ annual $100,000 Ending Hunger Challenge is back with one goal: to raise $100,000 in just 31 days. With the recent federal funding cuts to crucial community supports like the Supplemental Nutrition Assistance Program (SNAP) and food banks and pantries, hunger relief organizations are facing increasing challenges in keeping up with the demand for healthy and nutritious food. For just $5, you can help provide 10 meals to hungry neighbors in need today at campaignforendinghunger.org/donate. 

Post #8:

Due to higher costs of living and federal funding cuts to programs that support hunger relief organizations, food banks and pantries are seeing an increase in demand for food assistance but are struggling to maintain an adequate supply, with many pantries seeing more than a 20% increase in both visits and households served from 2023 to 2024. Hunger is a harsh reality 13.8% of Mainers are facing, and it poses an enormous challenge for their overall wellbeing. Increased food costs and living expenses are not helping—but you can. Accept Maine Credit Unions’ $100,000 Challenge and provide meals for your neighbors in need today at campaignforendinghunger.org/donate. 

If you need a banner image for a webpage, feel free to utilize any of these provided graphics:

Visit Our Campaign Website

www.campaignforendinghunger.org.

Questions

If you have questions about the Challenge or need additional resources, please email Lauren Simonds at lsimonds@mainecul.org.