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- Date: Thursday, February 8, 2023
- Location: Virtual
- Time: 12:00 pm – 1:00 pm
- Fee: Free
Recruitment Marketing:
It’s Branding… But For Employees!
Marketing isn’t just for members anymore. In today’s tough market, you’ve literally got to “sell” your organization to potential employees too. Enter recruitment marketing. Leaving the branding of your organization entirely in the hands of HR just won’t cut it. Today’s savvy candidates want to know about not only the job but your culture, your dedication (or lack thereof) to DEI, your value proposition, how much they’ll be paid, what your benefits package looks like, and that’s before they even think about applying for a position. When you break it all down, HR needs your help and expertise! To be successful, you’ve got to market your organization to potential recruits. This session breaks down employment marketing from evaluating your online presence to harvesting potential candidate leads and creating great ads.
- Develop a value proposition for your credit union as an employer.
- Learn how to “sell” your product (the job).
- Evaluate online tools that help you maximize your presence.
- Know what to include in your ads.
Presenter: Diane Reed
Nationally recognized speaker, writer, and communications professional, Diane Reed, currently serves as President of CUDoctor, a full-service credit union consultancy, assisting credit unions nationwide with human resource, marketing, strategic planning, community relations, compliance, sales, training, board relations and governance, and executive support. Prior to joining CUDoctor, Diane served for more than a decade as Vice President of Administration for a mid-sized credit union. Her expertise in “Service-Oriented Culture Change” has been cited in such publications as “Credit Union Times”, “Credit Union Management” and a host of other industry magazines. She has co-authored cross-discipline (Human Resources and Security) articles such as “Bad Guys Don’t Always Wear Black” published in “Credit Union Magazine.” And, her marketing expertise has been featured in articles for “Exhibit Builder” and “Business Management” magazines. In 2016, she teamed up with CUNA to create and deliver the industry’s first Credit Union HR Compliance Certification School, a program which has proven not only popular but a new “necessary” for all credit union HR professionals. She attended The American University and graduated from George Mason University where she specialized in Organizational Communication. Diane currently resides in Fairfax, Virginia with her husband David, a credit union guru in his own right.
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