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A new kindness initiative is coming to Maine on October 13, and you have an exciting opportunity to help the League kick off this inaugural year! CU Kind Day, an event created by Affinity Plus CU in Minnesota in 2018, is about spreading kindness, increasing credit union awareness, and impacting the communities our credit unions serve. It is also an exciting demonstration of the People Helping People philosophy and showcases the cooperative nature of our movement—especially with multiple states recognizing this effort.
Credit unions engage in outreach work year-round, but the magic behind a league-organized day of kindness is the increased visibility and impact made from our collective efforts. Since our credit unions are already committed to prioritizing charitable work, asking them to participate in a specific “Kindness” Day is not typically disruptive to their operations or budget.
Perfectly aligned with the $100,000 Ending Hunger Challenge, as well as International Credit Union Day (October 16), CU Kind Day presents a great opportunity to continue your credit union’s work in fighting food insecurity. Of course, there are also many other deserving organizations and initiatives—including Special Olympics Maine and Children’s Miracle Network hospitals—that you can dedicate this annual celebration to. We simply ask that you use this day of kindness to give back to your community in some way.
You are encouraged to customize your outreach effort to best fit your credit union’s schedule and specific community needs. Whether your team decides to use the Indigenous Peoples’ Day holiday for a day of good deeds, provide monetary support to a nearby organization on or around CU Kind Day, or coordinate a give-back opportunity on a day close to October 13, your efforts are greatly appreciated.
With the hopes of continuing CU Kind Day here in Maine for many years to come, we are thrilled to see how Maine credit unions share the cooperative, collaborative spirit with the communities near and dear to our hearts. Join your credit union colleagues nationwide and participate in CU Kind Day!
Get Involved!
Ready to get in on the fun? Then commit your credit union to engaging in the CU Kind Day mission by completing the form on the League’s website. All we need is your credit union name and contact information and we’ll catch up on your kindness day details in October!
Completing the form is an important way for our League to aggregate the results and impact of CU Kind Day—here in Maine and nationally. Not only will we compile our results and share with other credit union leagues and associations, but this information is also incredibly helpful for our League’s advocacy efforts on behalf of Maine credit unions.
The League has created materials to help your credit union plan and promote your CU Kind Day efforts. This collateral can be found on the League’s website.
Questions
If you have any questions, please contact Lauren Simonds, Director of Communications & Social Impact.