Recruitment Marketing Virtual Workshop Happening Next Month

Registration is open for the League’s first virtual workshop of 2024 geared for credit union marketers. Nationally recognized speaker Diane Reed will facilitate a session on February 8 from 12:00 – 1:00 pm. There is no cost to attend this workshop but registration is required. Sign up to attend by visiting the League’s website.

“The League understands how important it is to offer educational programming for credit union marketing professionals,” shared Mike Rosmus, Creative Marketing Manager at the League and Synergent. “We are thrilled Diane Reed is leading our first session of the year. I’d encourage anyone who has been interested in attending a marketing-focused workshop to join us. HR professionals may want to attend, too! This event is free and virtual, making it convenient for any credit union employee to experience the benefits that these sessions bring.”

About the Session – Recruitment Marketing: It’s Branding…But For Employees

Marketing isn’t just for members anymore. In today’s tough market, you’ve literally got to “sell” your organization to potential employees too. Enter recruitment marketing. Leaving the branding of your organization entirely in the hands of HR just won’t cut it. Today’s savvy candidates want to know about not only the job but your culture, your dedication (or lack thereof) to DEI, your value proposition, how much they’ll be paid, what your benefits package looks like, and that’s before they even think about applying for a position. When you break it all down, HR needs your help and expertise! To be successful, you’ve got to market your organization to potential recruits. This session breaks down employment marketing from evaluating your online presence to harvesting potential candidate leads and creating great ads.

  • Develop a value proposition for your credit union as an employer.
  • Learn how to “sell” your product (the job).
  • Evaluate online tools that help you maximize your presence.
  • Know what to include in your ads.

About the Facilitator: Diane Reed

Diane Reed photoNationally recognized speaker, writer, and communications professional, Diane Reed, currently serves as President of CUDoctor, a full-service credit union consultancy, assisting credit unions nationwide with human resource, marketing, strategic planning, community relations, compliance, sales, training, board relations and governance, and executive support.