Ending Hunger $100,000 Challenge Concludes Tomorrow

Thank you to everyone who has contributed to Maine Credit Unions’ Campaign for Ending Hunger $100,000 Challenge. July 4 marks the end of our 30-day fundraising initiative. This means you have 24 hours left to challenge a member, neighbor, family member, or friend to make a donation.

The League will announce the final fundraising totals by the end of next week and will share with each credit union the amount raised online on their behalf. If your credit union plans to make a donation to the Challenge by check, please notify Jen Burke, League Public Affairs & Communications Manager, by July 6 at jburke@mainecul.org to ensure your contribution is included in the final fundraising tally.

While our Challenge might be coming to a close, our ongoing efforts to raise money to fight hunger in our state must continue. Many Mainers who were food secure just a few months ago are now struggling to put food on the table. Demand at food banks, food pantries, and meal sites is at an all-time high. At the same time, food donations have decreased significantly, meaning costs for food banks to acquire food have risen exponentially. Our ongoing support to Good Shepherd Food Bank, Full Plates Full Potential, and local hunger relief organizations in the weeks and months ahead will be critical. Hunger doesn’t take a vacation, and neither should we.

Credit unions should mark July 5 as the beginning of a new challenge – one that capitalizes on the ingenuity, resourcefulness, and determination of our network to help others. Without question, the fundraising road ahead won’t be easy, but most things worth doing are difficult.

NFL legend Jimmy Johnson once said, “The difference between ordinary and extraordinary is that little extra.” Credit unions are already used to going the extra mile for their members, communities, and the Campaign. The additional work it might take to keep the fundraising momentum going is an endeavor worth pursuing. We will achieve our goal by doing what credit unions do best: working together!