Print
The Maine Credit Union Marketing Council will host a virtual workshop on June 22 from 12:00 – 1:00 pm featuring Dr. James Pogue, President/CEO of JP Enterprises, a consulting firm that provides strategy, leadership, and solutions for clients navigating through their diversity journey.
Register to participate by visiting the League’s website. Participants will receive the Zoom meeting details prior to the event. There is no cost to attend, however, your credit union must be a current member of the Marketing Council to participate.
About the Session – DEI and the Intersection of Marketing
In this Diversity 2.0 environment, creating content must reflect an understanding of your target market, the vision, and mission of the organization, along with a respectful understanding of the history of your organization and industry. During the session, we’ll discuss the key principles of inclusive marketing by reviewing both best and practices. We will also cover your strategy and how you can ensure you are being inclusive and not simply diverse?
About the Presenter – Dr. James Pogue
Leadership and training are at the core of who Dr. Pogue is and drive his commitment to equip executives and professionals with thought leadership to communicate & manage effectively. His military service, scope of research, and work as a speaker and entrepreneur give him tangible examples of the critical balance between leaders and followers on teams. He provides leaders with well researched data partnered and highly engaged training to improve their ability to impact behavior and the bottom line.
Through expert keynotes, thought-provoking workshops, or executive coaching, Dr. Pogue supports leaders in making the decisions that attract, engage, and retain talent at all levels.
In his leisure time, he occasionally competes as a martial artist where he has five national titles, in addition to Silver and Bronze medals at the World Championships. Dr. Pogue has two daughters and six granddaughters.