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Thousands of commercials promoting CU convenience and access are airing on Maine radio stations during the month of January, as well as more than $100,000 in additional, value-added sponsorships, web placement, billboards and radio station social media sites. The League is coordinating this campaign as a component of the Statewide Awareness Campaign. "From shared branching to Surf, Maine CUs provide more convenience in Maine than any other financial institution - by far. With radio listenership remaining very strong in Maine, we are reaching hundreds of thousands of consumers through this campaign. Through our strong partnerships, we are able to leverage our paid commercials with significant promotional mentions, links on websites and social media sites, and other sources to highlight Maine CUs," remarked Jon Paradise, Vice President of Public Affairs and Engagement for the Maine CU League.
Paradise said he and Debra Trautman, VP of Corporate Marketing for the League, work closely to coordinate strong messages and banner ads, while Paradise's nearly 20-years of prior experience in radio help to maximize opportunities. Trautman said traffic to the consumer-focused website at mainecreditunions.org is up this month, due, in part, to the campaign. "We've seen more requests for information from consumers coming through our website so having it repeated and visible is making a difference," she added. In addition to radio, the Statewide Awareness Campaign is also on TV, Facebook and other channels. "Lots of different messages highlighting what credit unions are all about including convenience, technology and community are being seen and heard, and we look forward to new Statewide TV ads being added over the next few months," noted Trautman.
The current radio campaign is airing statewide and reaching nearly 95% of the state's population. It continues through the end of January.