Maine Credit Union Marketing Council Virtual Lunch and Learn Workshop

Inside a Marketing Audit

October 21, 2020 | 11:30 am – 12:30 pm

Are you planning your next big marketing or advertising campaign?

Thinking it might be time to rebrand?

Before you invest in developing new initiatives, take a close look at where your brand currently stands by conducting a marketing audit. Presenter Marnie Grumbach will guide you through the process of conducting an audit, including competitor analysis, review of your existing brand materials, development/roll-out of internal or external stakeholder surveys, data analysis, and more. This valuable training will teach marketers how to scale a marketing audit to fit their unique needs or simply better understand the process before hiring a third-party provider. 

About the Presenter

Marnie Grumbach is the founder of fluent imc, a firm specializing in professional services, marketing, and communications. Her clients include businesses spanning banking, finance, consulting, law, technology, and healthcare. She is a member of the Maine Public Relations Council Board of Directors and Associated Builders and Contractors of Maine. She received a MBA from Husson University and a BA in Communications from Elizabethtown College. 

Register

The workshop is open to all members of the Maine Credit Union Marketing Council but pre-registration is required. Please complete the form below by October 20: