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CUNA Mutual Group, a valued partner of the Maine Credit Union League, has been recognized as one of the most reputable insurance companies in the United States, by Reputation Institute, with the release of the 2017 US Insurance RepTrak®, the survey of insurance company reputations. CUNA Mutual Group ranked second overall for most reputable insurance companies and No. 1 in the life and investment category.
Reputation Institute's 2017 survey of insurance company reputations, scores, and rankings are based on more than ratings collected via an online questionnaire. They measure the general public's perception of where companies stand on seven key rational dimensions of reputation: citizenship, governance, innovation, leadership, performance, products and services and workplace. CUNA Mutual Group ranked high in all seven categories.
"Through everything we do, we always put customer needs at the forefront and empower our teams to make decisions that drive value for credit unions and their members," said Robert N. Trunzo, president & CEO, CUNA Mutual Group. "Being recognized as one of the most reputable insurance companies in the country is an honor, and this is a direct result of what our employees contribute every day – serving our customers and doing business with integrity."
The survey measures the U.S. public's perceptions of 44 major insurance companies' brands. Reputation scores were based on 4,820 ratings drawn from the informed general public, with only people who were familiar with insurance organizations being qualified to answer.
"For an insurance company, having a strong reputation is important, because it ensures customers will do business with you, policymakers and regulators will give you license to operate, and potential employees will be more willing to work for you," said Nicky McHugh, vice president and consulting director, US, Reputation Institute. "Congratulations to everyone at CUNA Mutual Group for being recognized as one of the most reputable insurance companies; it speaks to your company's commitment to your customers and the communities you serve."
The full list of the most reputable insurance companies in the U.S., including breakdowns of how insurance companies performed within sub-sectors, can be found online at: www.reputationinstitute.com/US-Insurance-RepTrak.