Diamonds Are a Credit Union Marketer’s Best Friend


The CUNA Marketing & Business Development Council is officially accepting entries for the 2021 Diamond Awards. Credit unions who are interested in applying should act fast to reap the benefits of early bird pricing. The deadline for submitting early bird entries is December 21, 2020.

Why Apply?

The Diamond Awards are the pinnacle of achievement for creative excellence in the credit union marketing industry. Submitting an entry gives you and your credit union the opportunity to earn recognition as an industry influencer. Winning entries are showcased at the annual CUNA Marketing & Business Development Council Conference to inspire credit union professionals from across the movement.

New Category for 2021

To honor the critical and challenging work executed by credit unions this year, a Crisis Management category has been added to this year’s awards roster.

“This year’s new Crisis Management category gives applicants the opportunity to showcase their response and community impact during the pandemic,” said Amy McGraw, Diamond Awards Chair. “We know there’s no shortage of stories demonstrating the value of credit unions and the work they’re doing to provide members with stability and comfort as we all discover what our new normal looks like.”

The entry fee for the Crisis Management category is just $50 per submission for all credit union asset levels. Proceeds collected from entry fees for this all-new category will be donated to one of three organizations making a difference across the country. Applicants can choose to allocate their entry fee(s) towards Family Promise, Feeding America, or The Salvation Army.

Additional Information

To apply or find more details on the entry process including the list of categories, deadlines, past winners, and photos, visit: http://www.cunacouncils.org/mbd-awards/credit-union-marketing-diamond-awards. All entries must be submitted by January 15, 2021. Don’t wait until the last minute to apply!