Multi-Channel Marketing: Telling One Story on Numerous Platforms

February 23, 2021  | 12:00 – 1:00 pm
Presenter: Marnie Grumbach, Founder, fluent imc

New year. New priorities.

With your strategic priorities and annual budget now in place, it’s time to get tactical. But, first you need to understand how to build a multi-channel marketing plan. This session will walk you through the differences between paid, earned, owned, and shared media channels and will teach you best practices for utilizing all of them to gain the greatest visibility for your strategic messages.

About the Presenter

Marnie Grumbach is the founder of fluent imc, a firm specializing in professional services, marketing, and communications. Her clients include businesses spanning banking, finance, consulting, law, technology, and healthcare. She is a member of the Maine Public Relations Council Board of Directors and Associated Builders and Contractors of Maine. She received a MBA from Husson University and a BA in Communications from Elizabethtown College.

Register

The workshop is offered at no cost to all members of the Maine Credit Union Marketing Council, but pre-registration is required. Please complete the form below by February 19.