TruChoice FCU Expands Leadership Team with New Promotions


Four TruChoice FCU employees were recently promoted within the leadership team. Ryan Adams is now Executive Vice President and Chief Financial Officer; Jessica Holland has been promoted to Vice President of Member Experience; Kaj Johanson to Vice President of Lending; and Lisa Rowley to Vice President of Planning & Project Management. This group’s proven leadership, specialized expertise, and combined 77 years with the credit union have contributed to the organization’s strategic growth, engaged and positive culture, and ability to deliver meaningful products and services.

In announcing the promotions, CEO Ken Acker said, “I am genuinely honored to work with such a strong leadership team. These promotions will ensure that our commitment to our communities, team, and members will continue well into the future. I am so excited to see TruChoice’s growth in the years to come.”

Ryan Adams

Ryan Adams joined TruChoice FCU as the Finance Manager in 2018. He served as Vice President of Finance for the last three years, helping the credit union grow their asset size to $230 million while ensuring TruChoice’s guiding values were the primary driver in decision-making. In his new role as Executive Vice President and CFO, Adams will direct the ongoing financial strength of the credit union.

Jessica Holland

Jessica Holland has been with TruChoice FCU for 20 years. She has served as Assistant Vice President of multiple areas, including Payments & Omni Experience, strategically building the department while advocating for members. As Vice President of Member Experience, Holland will ensure members have the personal service and the technology they need to reach their financial goals.

Kaj Johansen

Kaj Johansen joined the credit union as Loan Operations Manager in 2012 and has served as Assistant Vice President of lending for eight years. Johansen helped build compassion into the organization’s lending philosophy. As Vice President of Lending, Johansen’s commitment to process improvement and the credit union’s mission will allow its lending arm to grow in a responsible and caring manner.

Lisa Rowley

Lisa Rowley has been with TruChoice FCU for 31 years, holding several leadership positions including Director of Project Management and Business Intelligence. As Vice President of Planning & Project Management, Rowley will be instrumental in helping to build a future ready organization.