Promotions Bring Changes to Acadia FCU Management Team


Acadia FCU is pleased to announce the promotions of two dedicated employees; Julie Hayes and Esther Cote.

Julie Hayes

Julie Hayes, a seasoned 13-year Acadia FCU professional, has been promoted to Director of Branch Operations. In this newly-created role, Hayes will take the lead in overseeing all branch managers, while directing sales and service efforts and ensuring alignment with the credit union’s strategic objectives. Working closely with senior management, she will implement a comprehensive operational plan for sales, service, and business development with the aim of expanding the member base and boosting branch production.

“I can recall my excitement when I was first offered a part-time teller position back in 2010, as I thought this was a place where I could have a career,” said Hayes. “I love the credit union movement and helping people, so this exciting, new opportunity will help to broaden my management experience and further develop my leadership skills. I’m so pleased to be part of a dynamic, growth-focused company with such talented mentors.”

Through the years, Hayes’s dedication and outstanding member relations have propelled her through various roles within Acadia FCU, including lending, collections, and branch management. Hayes is based at the Operations Center in Fort Kent but will be traveling regularly to all the branches within our service area to provide guidance and support.

Hayes’s promotion created an opportunity within the Madawaska branch, and the credit union promoted Esther Cote to serve as the new Madawaska Branch Manager. Cote’s responsibilities include supervising overall branch operations while upholding Acadia FCU’s established policies and procedures. She will also play a key role in Madawaska member development, overseeing member and lending services, and underwriting consumer loans.

“It’s such an incredible sense of achievement for me, to have begun with an entry-level position and progressing into this leadership role—all within the same branch,” said Cote. “While I never anticipated a Branch Manager position in my future with Acadia, I’m truly thankful for our fantastic team, whose support boosted my confidence to apply. I’m grateful for the opportunity to continue serving the wonderful members of Acadia FCU as I have for the last 17 years.”

Esther Cote

Cote began her career with Acadia FCU in 2006 as a part-time teller at the Madawaska branch. Her dedication, strong work ethic, and commitment to providing exceptional service to members quickly led to a full-time position and in 2017, a promotion to the lead Member Service Representative.

These two employee  journeys showcase the opportunities for growth and advancement within Acadia FCU.

“We are thrilled for Julie and Esther, as their well-deserved promotions are a testament to their hard work, leadership, and commitment to excellence,” said Joey Cannan, Executive Vice President at Acadia FCU. “As we continue to grow and focus on enhancing our member experience, Julie and Esther’s leadership will be pivotal in driving our efforts forward and ensuring our success in serving our members at the highest level.”

Hayes and Cote officially stepped into their respective roles in August.