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PeoplesChoice Credit Union CEO, Luke Labbe (left) and President, Adam Warfel (right) present VP of Outreach & Strategic Initiatives for the Maine Credit Union League, Jennifer Burke (center), with a check benefiting the Campaign for Ending Hunger after its recent Summer Sweepstakes.
PeoplesChoice CU recently concluded its annual Summer Sweepstakes benefitting Maine Credit Unions’ Campaign for Ending Hunger, raising a total of $7,875.
The event, which was in its second year, brings a simple premise to participating members with its “Win Big, Do Good” messaging.
“Members can feel good about participating no matter what,” said Luke Labbe, CEO at PeoplesChoice CU. “Not only do they have a chance to win a $2,500 cash prize, but proceeds from the sweepstakes go directly to the fight to end hunger.”
This year, PeoplesChoice member Joe from Wells was the big winner of the sweepstakes and even stated that he would use a portion of his winnings to give back to one of his local food pantries.
“While these events are fun in nature, it truly shows that our members support the greater mission,” Labbe said. “That is what makes events like this so special.”
To date, PeoplesChoice CU has raised just over $19,000 for the Campaign for Ending Hunger in 2025, which is an astounding 69% increase year-over-year.