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PeoplesChoice CU COO Dan Dallaire (right) and Director of Marketing Jacob Ouellette (left) present Maine Credit Union League VP of Outreach & Operations Jen Burke (center) with a check benefiting the Campaign for Ending Hunger after the credit union’s recent Summer Sweepstakes.
PeoplesChoice CU recently concluded its annual Summer Sweepstakes benefiting Maine Credit Unions’ Campaign for Ending Hunger, raising a total of $8,650.
The annual event brings a simple message to participating members with its “Win Big, Do Good” premise.
“It’s the kind of event that members can participate in and feel good about,” said PeoplesChoice CU CEO Luke Labbe. “Not only do they have a chance to win the $2,500 cash prize, but remaining proceeds from the sweepstakes go directly to the fight to end hunger.”
PeoplesChoice CU’s Assistant Branch Manager in Sanford, Krystle Barstow (right), presents Summer Sweepstakes winner Amber (center) and her family with a check for $2,500.
This year, PeoplesChoice member “Amber” from Alfred was the big winner of the sweepstakes. “We’re proud to serve members who care as much about the community as we do, and that’s what makes an event like this so rewarding,” Labbe added.
To date, PeoplesChoice has raised just over $19,000 for the Campaign for Ending Hunger in 2026.