Participate in #ILoveMyCreditUnion Day Next Month

June 18, 2025 |

Every year, our collective industry takes to social media on the last Friday of July for the annual #ILoveMyCreditUnion Day social media blitz. This initiative, created by the Illinois Credit Union League, encourages “authentic and high energy conversation about why we love our credit unions.” On July 25, we hope your credit union will join our League—as well as your industry peers across the country—in celebrating all that makes our movement special. 

Participating in #ILoveMyCreditUnion Day is simple, and the Illinois League has done a fantastic job at making engagement easy. On the official #ILoveMyCreditUnion Day website, a multitude of resources are available for grab-and-go use. For digital tools—including social media graphics, logos, style guides, printable promos, talking points, and more—as well as engagement and/or incentive ideas, visit www.ilovemycreditunion.social/tools. To aid in planning how your credit union would like to recognize this day, you can also watch the 2025 Orientation recording to explore campaign updates and new tools. Here are a few ideas to jumpstart your brainstorming: 

  • Have a selfie station in your credit union with signs for people to use in posts detailing why they love their credit union. 
  • Use this as a Member Appreciation Day, possibly with a provided lunch or goodie bags. 
  • Encourage your staff to participate by sharing on their own social media and engaging with your credit union’s post(s). 
  • Host a food or supply drive to assist a local community organization. 
  • Volunteer at a food bank or pantry to pack meals for hungry Mainers. 
  • Embark on a fun day of financial education lessons with schools nearby. 
  • Most importantly: have fun however you choose to celebrate! 

While you can engage in a variety of ways, the impact of this event is measured by interactions on social media. Be sure to use #ILoveMyCreditUnion in all your posts to be part of the fun. Now is the perfect time to plan how to celebrate with your members and staff both in your branches and on your social media channels. 

Let’s come together this July to demonstrate the credit union difference! For questions, please email ilovemycreditunion@icul.com.