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From left to right: Nichole Ernest, Marketing and Community Impact Coordinator, United Way of the Tri-Valley Area, Sarah Hayes, Director of Marketing and Communications, OTIS FCU, and Lisa Park Laflin, Executive Director, United Way of the Tri-Valley Area.
OTIS FCU is pleased to announce that it has renewed its membership with the United Way of the Tri-Valley Area’s Corporate Champion Circle (CCC). The credit union will serve as a gold sponsor and pledged $3,000 to the organization.
“We are very proud of our ongoing and deepening partnership with United Way of the Tri-Valley Area,” said Sarah Hayes, Director of Marketing and Communications at OTIS FCU. “In light of UWTVA’s new strategic plan and goal of working to improve financial education and stability for youth and adults in Greater Franklin County, contributing as a corporate partner makes more sense than ever. We thank United Way for all that they do for our community and are thrilled to help support UWTVA’s mission and vision via our Corporate Champion Circle membership.”
UWTVA launched its CCC program in 2018. Participating businesses can join the CCC on an annual basis at a silver, gold, or platinum level by pledging $1,500, $3,000, or $5,000, respectively. UWTVA leverages these funds to positively impact the community and provide CCC partners with various marketing opportunities. Since its inception, the CCC has grown to include 18 corporate partners.
“United Way of the Tri-Valley Area is honored to have OTIS FCU as a gold member of its Corporate Champion Circle,” said Lisa Park Laflin, Executive Director of the UWTVA. “Both OTIS FCU and United Way do so much good for our communities—including addressing food insecurity—and it is a natural partnership. We appreciate their generosity and commitment to our communities.”
OTIS FCU is a long-time supporter of the UWTVA and was honored with the organization’s Summit Award in 2017 for committee involvement, social media promotion, and participation in UWTVA’s Packs for Progress and Pantry Project initiatives. Individuals and organizations receiving the Summit Award are selected because of their year-long participation, help in increasing the visibility of the United Way, and commitment to advancing the United Way’s mission and/or significant staff engagement.
Hayes, who serves on UWTVA’s Board of Directors and is the Chairperson of UWTVA’s Communications and Marketing Committee, was also recognized in 2020 with UWTVA’s I Have the Power Award. This award honors an outstanding member of the community that has helped United Way cultivate new audiences through media coverage and outreach.