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Northeast CU is entering a new era of enhanced member service and community impact. Launching this summer, Northeast CU will become Lighthouse CU. The new brand identity symbolizes a goal to illuminate pathways toward financial wellbeing for members, while building a world-class, member-focused organization with impact.
The new brand also signals an acceleration in innovation and positive change for members and community partners, while maintaining a strong connection to its heritage. For over 87 years, the organization has been committed to serving members while building and supporting communities throughout New England. As Lighthouse CU, these commitments will not change. In the months ahead, Lighthouse CU will be unveiling new offerings to include rewards for members, as well as the opportunity to make a direct impact through everyday banking.
“Our rebrand signifies an exciting phase in our credit union’s journey,” says Chris Parker, President and CEO of Northeast CU. “As a mission-driven organization focused on making an impact on the communities we serve, Lighthouse CU will represent the positive changes we have in store for our members. We believe our members will change the world, and we’re here to light the way.”
The essence of a lighthouse conveys guidance and direction, serving as a beacon for navigational aid—strong principles that the credit union will use to serve its members. Under the new brand promise, “Good for you, Good for all,” Lighthouse CU will progress toward its goal of inspiring the world to bank with a purpose.
“Our members are at the heart of everything we do. We are constantly asking ourselves—how can we better serve our members to help them build a brighter future for themselves and their communities,” explains Ryan Grace, Vice President of Brand for Northeast CU. “We believe the new brand reflects our culture of putting the member at the center of our story, enabling them to achieve personal financial success that also benefits the world around them.”
This summer, Lighthouse CU branding will start to appear in the marketplace, and new interior and exterior décor will be prevalent throughout its branches in New Hampshire and Maine. Members with current products and services will not experience any disruption. More information can be found at www.necu.org/rebrand.