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Finding fresh, engaging ways to support the Campaign for Ending Hunger is always top-of-mind for Maine’s credit unions. Maine Savings FCU’s Old Town branch recently demonstrated how a simple, creative idea can spark both community interest and meaningful impact.
In recognition of National Reading Month, the team hosted a “Blind Date with a Book” fundraiser. The concept was straightforward but compelling. Books were wrapped so their titles and covers were hidden, leaving only a few clues such as genre, themes, or a short teaser. Members selected their “date” based on curiosity rather than familiarity, creating a fun and interactive experience that encouraged readers to step outside their usual preferences.
The results speak for themselves. Over the course of the fundraiser, 24 books were sold, raising $192 for the Campaign, with additional sales expected to bring the total even higher. These funds will directly support the local food pantry in Old Town, reinforcing the credit union’s commitment to community well-being.
Beyond the dollars raised, the fundraiser generated strong engagement. Members, families, and book lovers took time to browse the display, drawn in by the novelty of the experience. Many participants noted that the wrapped books would make thoughtful and unique gifts, offering an idea for future events, particularly during the holiday season.
This initiative highlights an important takeaway for all credit unions: creativity drives participation. By reimagining a traditional fundraiser into something interactive and memorable, Maine Savings FCU created a sense of excitement that translated into both engagement and impact.
For credit unions looking to energize their own fundraising efforts, “Blind Date with a Book” offers an easy-to-replicate model. It requires minimal materials; encourages staff and member involvement through book donations; and creates a welcoming, conversation-starting display.
Most importantly, it shows that when credit unions think creatively, they can turn small ideas into meaningful contributions that strengthen both their communities and the Campaign for Ending Hunger.