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Maine Family FCU has been recognized with a 2025 nudgie Award for Exceptional Community Engagement for its annual graduation sign message campaign. The nudgie Awards celebrate the most innovative and impactful push notification campaigns built on the Larky nudge® platform.
Maine Family’s award-winning campaign leveraged mobile push notifications to encourage members to submit congratulatory messages for local graduates in exchange for a donation to Maine Credit Unions’ Campaign for Ending Hunger. By combining community focus with mobile-first communication, the campaign celebrated students’ achievements while strengthening Maine Family’s connection with members and the broader community.
“We’re honored to receive this award,” said Rachel McKinley, VP of Marketing at Maine Family FCU. “At Maine Family, everything we do centers on supporting our members and our community. Recognizing our graduates was just one way we could share in the pride of their accomplishments and highlight the bright future ahead for our local students.”
The nudgie Awards honor the most creative, innovative, and results-driven digital engagement strategies. This year’s winners were chosen by a panel of industry experts and Larky’s leadership team, who evaluated each campaign on creativity, impact, engagement, and alignment with organizational goals.
As a recipient of the award, Maine Family FCU also received an exclusive nudgie Award trophy, symbolizing excellence in digital engagement.