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The Maine CU Marketing Council will be holding a free virtual lunch and learn session on Wednesday, October 21 from 11:30 am – 12:30 pm featuring Marnie Grumbach, founder of fluent imc.
The topic for the October workshop is Inside a Marketing Audit. A complete workshop description is below, along with a brief bio about the presenter.
The workshop is open to all members of the Maine CU Marketing Council, but pre-registration is required. Visit the League’s website to register. If you are a credit union marketer or PR professional and are not already a member of the Marketing Council, please email Jen Burke, League Public Affairs & Communications Manager at jburke@mainecul.org, for more information.
About the Workshop – Inside a Marketing Audit
Are you planning your next big marketing or advertising campaign?
Thinking it might be time to rebrand?
Before you invest in developing new initiatives, take a close look at where your brand currently stands by conducting a marketing audit. Presenter Marnie Grumbach will guide you through the process of conducting an audit, including competitor analysis, review of your existing brand materials, development/roll-out of internal or external stakeholder surveys, data analysis, and more. This valuable training will teach marketers how to scale a marketing audit to fit their unique needs or simply better understand the process.
About the Presenter Marnie Grumbach
Marnie is the founder of fluent imc, a firm specializing in professional services, marketing, and communications. Her clients include businesses spanning banking, finance, consulting, law, technology, and healthcare. Marnie is a member of the Maine Public Relations Council Board of Directors and Associated Builders and Contractors of Maine.
Marnie received a MBA from Husson University and a BA in Communications from Elizabethtown College.