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The Maine CU Marketing Council is pleased to announce that the first two virtual lunch and learn sessions of the year have been scheduled. Back by popular demand, presenters Marnie Grumbach and Natalie Pokvitis will lead timely sessions that will help you achieve your credit union’s marketing goals in 2021.
There is no cost to attend, however, your credit union must be a member of the Marketing Council to participate. If you are not a member and would like to join, please complete and return a 2021 Marketing Council Registration Form to Jen Burke, League Public Affairs & Communications Manager, via email at jburke@mainecul.org.
You can register for one or both sessions by visiting the League’s website.
Multi-Channel Marketing: Telling One Story on Numerous Platforms
Tuesday, February 23, 2021 | 12:00 – 1:00 pm
Presenter: Marnie Grumbach, Founder, fluent imc
New year. New priorities. With your strategic priorities and annual budget now in place, it’s time to get tactical. But, first you need to understand how to build a multi-channel marketing plan. This session will walk you through the differences between paid, earned, owned, and shared media channels and will teach you best practices for utilizing all of them to gain the greatest visibility for your strategic messages.
Social Media Measurement
Wednesday, March 10, 2021 | 12:00 – 1:00 pm
Presenter: Natalie Pokvitis, Founder, Surprise + Delight Digital
The session will help you assess your social media content and how to establish a measurement strategy. We will discuss the importance of an audit of content, how to conduct one, the key social media metrics you should be looking at, and how to adjust your strategy if you aren’t meeting your metrics. Takeaways from this session will include worksheets, as well as resources for understanding social media measurement.