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The Maine Credit Union Marketing Council will be hosting a virtual lunch and learn session on Wednesday, February 2, from 12:00–1:00 pm featuring Louis Gudema, B2B Fractional CMO and Marketing Strategist at revenue & associates.
Register to participate by visiting the League’s website. Participants will receive the Zoom meeting details prior to the event. There is no cost to attend, however, your credit union must be a member of the Marketing Council to participate. If you have not renewed your 2022 membership, please confirm your participation to the League prior to the event.
About the Session: Bullseye Marketing
Companies that market better grow faster. Period. This has been proven across many industries and it is why big financial services companies typically spend about 8% of their budget on marketing. They got big by marketing!
But if you aren’t currently running a robust marketing program it can be difficult to know how to start. Email? Social media? Search ads? Print? Events? There are so many options! And, you don’t want to go from 0 to 8% overnight.
In this workshop, Louis Gudema will describe his Bullseye Marketing approach. His method focuses on first taking advantage of unused marketing assets so you can quickly and inexpensively start to produce results, before moving on to the more expensive—and ultimately even more impactful—long-term programs.
About the Presenter: Louis Gudema
Louis Gudema is a fractional head of marketing and marketing strategist. His Bullseye Marketing book (2018) was named “One of the Best Marketing Plan Books of All Time.” He has 30 years of experience producing results for companies in many industries, from the Fortune 10 to venture-backed startups to non-profits. He has spoken at many local, regional, and national events, and his writing has been seen on such sites as the Harvard Business Review, Econsultancy, TechTarget, and many others. He mentors startups at MIT and leads Boston’s Sales and Marketing Innovators professional association. Louis does his banking at a credit union in the Boston area.