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At the recent New England Direct Marketing Association (NEDMA) Awards, your League, Synergent, Maine State CU and Community CU all received awards out of entries in a variety of categories from organizations throughout New England. Organizations with ties to Maine credit unions took home an impressive five awards including three Gold Awards.
The New England Direct Marketing Association (NEDMA) hosted the 34th Annual Awards for Creative Excellence last Wednesday, June 17, at the Boston Common Conference Center. Nearly 20 award show judges from around the country reviewed direct marketing campaigns submitted by a variety of New England-based marketing companies. There are a variety of different categories judges review including print ads, direct mail, broadcast, and integrated media. Judges are tasked to score each campaign based on creativity and results.
Synergent and the Maine Credit Union League were recognized, collectively, on five campaigns. Synergent was awarded Gold in the Interactive category for a Financial Tools Video Series featuring fun videos on account openings, chip cards, shared branching, and more, and a Gold in the Business to Business Direct Mail category for the Blueprint for Success Video Mailing Campaign Your League was awarded Gold in the Image or Brand Building in the Integrated Media Campaign category for Maine Credit Unions' Statewide Awareness Campaign for the interactive website and videos featured on www.maincreditunions.org. Synergent Direct Marketing Services was nominated for its work on both Community CU's campaign, "Get Out of High Auto Payments," which was awarded Silver in the Integrated Media Campaign category, and Maine State CU's campaign, "We're All Maine," awarded Silver in the Image and Brand Building in the Integrated Media Campaign category.
In attendance for the NEDMA 34th Annual Awards for Creative Excellence, was Kerry Wood, President/CEO of Community CU; Lisa Joy, Marketing Director of Maine State CU; Kylie Keene, Director of Corporate Video, Synergent; Jane Monaghan, Creative Director, Synergent; and Debra Trautman, VP of Corporate Marketing for your League and Synergent. "There were a lot of great submissions so we were pleased to be recognized multiple times. It was also nice to have representatives from the two credit unions we collaborated with on two of the awards in attendance and able to be recognized, as well," explained Trautman.
The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading New England companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including business/dinner meetings with forums and networking immediately preceding the meetings.
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