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As its 100-year anniversary comes to an end, Infinity CU is excited to unveil a refreshed and future-forward brand. Visitors to the credit union’s website now will experience a new look and feel.
Infinity CU also launched For All Maine-Kind™, a new advertising campaign. The initiative marks the culmination of months of brand development work following Infinity CU’s merger with Deere Employees CU. Maintaining local decision-making and preserving its strong roots in the communities it serves were key tenets of the merger agreement for Infinity CU.
The new website and campaign feature heartfelt and sometimes humorous Maine moments that capture the essence of how Infinity CU knows Maine by heart and puts their members first. The brand voice and visuals are inclusive, diverse, and full of energy and emotion.
“The new brand voice and visuals are authentic, memorable, honest, and truly align with our core values as an organization,” says Elizabeth Hayes, President of Infinity CU. “It is amazing to see our mission and vision statements come to life in the captivating imagery and the member story videos that our team has captured.”
