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Last month, credit unions and their members came together for the annual #ILoveMyCreditUnion Day social media blitz—shining a bright spotlight on the credit union movement. According to our colleagues at the Illinois Credit Union League, this year’s campaign generated nearly 25,000 posts, from heartwarming stories of community impact to personal reflections on why credit unions matter. Together, these voices reached 7 million people!
From industry leaders like America’s Credit Unions President/CEO Jim Nussle to front-line tellers, the 2025 campaign showcased dedication at every level. The growing reach of #ILoveMyCreditUnion proves the message is taking root, as more participants across the industry embrace the celebration.
Here in Maine, we’re especially proud of our credit unions for joining in with enthusiasm—sparking member engagement, sharing their unique stories, and showcasing the credit union difference. Your participation not only amplified the message but also reflected the deep commitment you have to your members and communities.
The impact of #ILoveMyCreditUnion Day reached far beyond U.S. borders, with social media mentions from a record 21 countries. This global momentum marks a major milestone—proof that the credit union story is reaching farther than ever and connecting with communities around the world.
Planning starts now! Mark your calendars for July 31, 2026—together, we’ll make next year’s social media blitz the most impactful celebration in #ILoveMyCreditUnion history.