Print
(From CUToday) – The recent #ILoveMyCreditUnion social media campaign saw approximately 30,000 engagements that reached nine million people around the world, according to the Illinois Credit Union System (ICUS), which organized the initiative aimed at raising awareness of credit unions.
The ICUS said it collaborated with more than 1,000 organizations to take to their social media channels in celebration of the third annual #ILoveMyCreditUnion social media blitz on July 28.
“This campaign’s mission is to raise credit union awareness by encouraging authentic high-energy conversation across social media platforms,” the ICUS said. “By tapping into the credit union principles of cooperation among cooperatives and concern for community, the campaign stays true to the people helping people mission.”
Honoring Principle Number Six
The ICUS further noted that in honor of the sixth credit union principle, concern for community, Envisant donated $10,000 to be shared between 10 credit unions to support charitable work within each of their communities. Three Children’s Miracle Network Hospitals also received donations totaling $22,500 from Envisant on behalf of the Maine, Indiana, and Cornerstone Credit Union leagues.
“Credit unions are dedicated to helping people and the community,” said ICUS President/CEO Tom Kane. “This initiative brings our movement together to spotlight and celebrate the great work credit unions are doing for their communities and members.”
The Credit Union Story
“We all have a credit union story, and this campaign creates an opportunity to share those stories collectively, which lengthens their reach and strengthens their impact,” added Staci Hering, Director of Culture and Engagement at the Illinois Credit Union League. We love leading this initiative and are thrilled to celebrate this incredible collaborative success with everyone in the credit union movement; we’re already looking to July 26, 2024, for our next adventure and we hope all will join us.”