Diamonds Are a Marketer’s Best Friend


The entry period is now open for the 2021 CUNA Diamond Awards, the most prestigious annual credit union industry marketing competition. With 35 categories, the Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing. You can help secure your Diamond Award by entering the competition today.

A new category in Crisis Management has been created for 2021. The Crisis Management category pays tribute to marketing campaigns that supported members and raised awareness about credit union resources during the coronavirus pandemic.

2020 has been an understandably difficult year. Entering the Diamond Awards is a way to focus on the positives! Marketers across Maine worked hard this year to promote their credit unions and ensure members continued to receive the best possible service. This is deserving of recognition and now is the time to share what you have accomplished with your peers.

January 15, 2021 is the entry deadline for the Diamond Awards, but if you enter before December 21, 2020, you can take advantage of early bird pricing on entry fees. Nominations also are being accepted for the following awards, for which only CUNA Marketing and Business Development Council members are eligible:

  • Marketing Professional of the Year Award
  • Business Development Professional of the Year Award
  • Lifetime Achievement Award
  • Rising Star Award
  • Excellence in Marketing & Business Development Award

Nomination deadlines for the five CUNA Marketing & Business Development Council awards listed above vary, so please review the nomination instructions carefully.

To submit an entry or see the full list of award categories and deadlines, visit the CUNA Diamond Awards website.