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The Maine CU Marketing Council will hold its last virtual lunch and learn session of the year on Wednesday, December 2 from 11:30 am – 12:30 pm, featuring Natalie Pokvitis, Founder of Surprise + Delight Digital.
The topic for the workshop is Marketing to Millennials and Gen Z. A complete description is below, along with a brief biography about our facilitator.
There is no cost to attend this workshop, which is open to all members of the Maine CU Marketing Council, but pre-registration is required. Visit the League’s website to register. Participants will receive the Zoom meeting details prior to the event, which will open early at 11:15 am. An optional, virtual networking session will take place from 11:15 am – 11:30 am.
About the Workshop – Marketing to Millennials and Gen Z
With a combined spending power of nearly $3 trillion as of 2020, it’s more important than ever to understand Millennials and Gen Z. During this workshop, we will dive deep into the characteristics and interests of each generation and how they spend their time. We also will discuss best practices by providing examples of brands that have tapped into these audiences.
About Natalie Pokvitis
Natalie Pokvitis is the Founder of Surprise + Delight Digital, a consulting firm which designs and implements digital marketing solutions for businesses of all sizes. She has spent the last decade perfecting her craft while working at companies such as Facebook, Google, and Nike. When not obsessing over digital, Pokvitis is a passionate, lifelong equestrian and avid reader.