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The Maine Credit Union Marketing Council will be hosting an in-person, half-day workshop on October 18, from 8:30 am – 1:00 pm at the Credit Union Service Center in Westbrook. Rich Brooks and John Paglio from flyte new media will facilitate the discussion which will cover search engine success, website optimization, and the sunsetting of Google Analytics in favor of GA4.
Council members can sign up online to attend by visiting the League’s website. There is no cost to participate, however, your credit union must be a current member of the Marketing Council to participate. Attendees must pre-register to attend by October 7. Breakfast and lunch will be provided. The event will not be recorded.
Agenda
- 8:30 – 9:00 am | Breakfast and Networking
- 9:00 – 9:45 am | Search Engine Success: Getting to Page One in Google (Facilitated by John Paglio)
- 9:45 – 10:30 am | Website Optimization: The Five Steps to Achieving a Higher Converting Website (Facilitated by Rich Brooks)
- 10:30 – 10:45 am | Break
- 10:45 – 11:30 am | The Road to GA4: Saying Goodbye to Google Analytics (Facilitated by John Paglio)
- 11:30 am – 12:00 pm | Live Feedback: Get Your Digital Marketing Questions Answered (Facilitated by Rich Brooks and John Paglio)
- 12:00 – 1:00 pm | Lunch and Networking (event to conclude following lunch)
About the Sessions
Search Engine Success: Getting to Page One in Google
Google is likely to be your biggest driver of traffic to your website and your best opportunity to attract new members online. But what does that look like in today’s marketplace?
In this session, you’ll learn how to crack the code of Local Search, leverage your Google Business Profile, and create the content that puts your credit union one click away from your next member!
Website Optimization: The Five Steps to Achieving a Higher Converting Website
Getting visitors to your website is only the first step! How do you get them to take a desired action, whether that means opening an account, applying for a loan, or visiting a branch?
Discover the elements on your site that increase or decrease the chances that someone will become a member.
The Road to GA4: Saying Goodbye to Google Analytics
With less than a year until Google sunsets Google Analytics in favor of GA4, are you prepared for the change? GA4 promises to be a completely different reporting experience, built for today’s multi-platform online experience and privacy requirements.
In this session, we’ll show you how to get GA4 set up, what to expect, and how to prepare for the transition next year.
Live Feedback: Get Your Digital Marketing Questions Answered
Still have questions? Or do you want a quick review of your website, social media, or paid search campaigns? The flyte crew is available to answer anything you throw at them! (Don’t forget to bring your laptops!)
About the Presenters – Rich Brooks and John Paglio
Rich Brooks
Rich Brooks is Founder and President of flyte new media, a digital agency in Portland that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social and mobile marketing. In addition, Brooks is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He also appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.
Brooks also has appeared in the Huffington Post, FastCompany.com, CNN, Social Media Examiner, and many other news sources for stories on digital marketing.
John Paglio
As digital marketers, we’re all familiar with wearing multiple hats and flyte’s Marketing Manager, John Paglio, is no exception. Through SEO, paid advertising, email marketing, and even social media, he is adept at evaluating and strategizing the global picture for businesses from a “mom and pop” to the enterprise level. But if you asked him where his heart lay, it would be among the data.
He’s dedicated his eight plus years as a marketer to not only collect and act upon the most useful data, but also to collaborate with clients and support their understanding of how all those numbers and graphs affect their business success. He is Google Analytics and Google Ads certified, is an early adopter and enthusiastic tour guide for the new GA4, and his skills and energy are centered on using data driven tools like Google Data Studio to tell a compelling story of his clients’ digital strategy. For John, it’s all about tangible progress. There is no such thing as marketing for marketing’s sake in his playbook. If you need someone who will turn your raw numbers into a palpable path towards growth and take you along for the ride, he’s your guide.