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The Maine Credit Union Marketing Council will be hosting an in-person, half-day workshop on April 4, from 8:30 am – 1:00 pm at the Credit Union Service Center in Westbrook. Jeff Rendel, President of Rising Above Enterprises, and John Paglio, Digital Marketing Manager at flyte new media, will facilitate sessions covering the evolution of marketing and a deeper dive into GA4.
Council members can register to attend by visiting the League’s website. There is no cost to participate, however, your credit union must be a current member of the Marketing Council. Attendees must pre-register by March 28. Breakfast and lunch will be provided. The event will not be recorded.
Agenda:
- 8:30 – 9:00 am | Breakfast and Networking
- 9:00 – 10:30 am | Quantum Marketing: The Evolution of Marketing and the Marketing Mindset (Facilitated by Jeff Rendel)
- 10:30 – 10:45 am | Break
- 10:45 – 11:45 am | The Useful Truths of GA4 (Facilitated by John Paglio)
- 11:45 am – 12:00 pm | Wrap-Up
- 12:00 – 1:00 pm | Lunch and Networking (Event to conclude following lunch)
About the Sessions:
Quantum Marketing: The Evolution of Marketing and the Marketing Mindset
Competition, consumers, and technology have changed the marketing function at your credit union: it must be responsive, inter-reliant, analytical, automated, and accountable for growth. Marketing must create value for members through engagement, journeys, and transactions. It must also create value for your credit union through data-driven decisions, growth opportunities, and operating success. Learn the six factors that bring focus to your marketing model and activities, creating more benefit for members and steering growth for your credit union.
The Useful Truths of GA4
With only three months until Universal Analytics closes its doors for good, are you ready to gather accurate data with Google Analytics 4? Is your credit union ready make the switch? Your custom events, conversions, and dashboards will all need to go through significant changes. In this session, we will walk through how to ensure you do not have a data interruption come July 1. There are many bells and whistles with this new analytic platform but we’re only focusing on the useful truths for your credit unions.
About the Facilitators:
Jeff Rendel, President of Rising Above Enterprises, knows the financial services marketplace. With experience as a federal banking regulator, financial services executive, and Congressional lobbyist; he understands the balancing act of safety, soundness, sales, and strategy. Jeff works with financial services providers that want entrepreneurial results in sales, service, and strategy. As a Certified Speaking Professional, each year he addresses, advises, and facilitates for nearly 100 financial institutions and their business partners.
John Paglio, Digital Marketing Manager, at flyte new media wears multiple hats. His motivation is to help clients grow their business and online presence. He brings a great deal of enthusiasm and a positive attitude to flyte’s marketing department. He is Google Analytics and Google Ads certified which is where his true work passion lies, SEO, Local SEO, and paid search.