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On October 21, credit unions and leagues across the country and around the globe will come together to celebrate International Credit Union Day. This special celebration honors our credit union movement’s history, its achievements, and shared member experiences.
While we always have a great story to tell, International Credit Union Day provides us with a collective opportunity to promote the credit union difference in the communities we serve. It also gives us a chance to engage members and hear their stories.
2021 Theme
The theme for International Credit Union Day this year is Building Financial Health for a Brighter Tomorrow. When you reflect on all the ways your credit union and others in our movement carry out this theme every day, this message should be easy to highlight. Safe and reliable products and services, competitive rates, financial education, and hunger-relief outreach are just a few examples. Generate a narrative that you can share with your members and community, and encourage them to tell their own stories describing how your credit union helps them build a bright financial future.
Celebration Activities
The World Council of Credit Unions has developed a robust list of activities credit unions can consider participating in on International Credit Union Day. Some ideas are listed below.
Get Social:
- Utilize social media to celebrate the day using the common hashtag #ICUDay. To help, the League has created Facebook/LinkedIn, Instagram, and Twitter graphics you can download and share. The graphics can be used with the following messaging that can be customized for your social media feeds: Credit unions are deeply committed to improving their members’ financial health. Today, we celebrate our movement’s collective efforts and thank you, our members, for putting your trust in us. Together, we are building a brighter tomorrow! #ICUDay #PeopleHelpingPeople
- Sponsor a contest on your credit union’s social media feeds that encourages members to share photos that show why they love their credit union.
- Retweet or share content posted by other credit unions and/or leagues on Twitter and Facebook to reinforce the idea that credit union members are part of one global community.
- Post trivia questions about your credit union on your social media networks in exchange for giveaways (gift cards, special prizes).
Give Back:
- Host a Virtual Financial Fitness Fair with a high school in your community. If your credit union has questions about the Virtual Financial Fitness Fair or would like to request a demo, please email Jake Holmes at jholmes@mainecul.org, or call 207.773.5671, ext. 266.
- Collect non-perishable food items to support to a local food pantry. Remember, any food items your credit union collects and donates to a hunger-relief organization can be counted toward your 2021 Ending Hunger fundraising goals.
- Through your credit union chapter, join forces with other credit unions in your area to sponsor a fundraiser to benefit Maine Credit Unions’ Campaign for Ending Hunger, CULAC, or another local charity.
Focus on the Credit Union Difference:
- Sponsor an essay or art contest for young members or your entire membership. Ask them to write a short essay (100 words or less) about why the credit union is special or how it has helped their family. Publish the winning entries in your newsletter or in the local newspaper.
- Reward employees for exceptional service to members and/or recognize members for exceptional service to the community.
We hope you will mark your calendars and join us in honoring our People Helping People movement later this month. Credit unions are a positive force for economic and social change in Maine and around the world. That’s a fact we should celebrate every day, but especially on October 21.