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The League will be hosting a marketing-focused workshop on April 4 from 9:00 am – 2:30 pm at the Credit Union Service Center. If you are a credit union marketer or public relations professional, you won’t want to miss this chance to network with your colleagues and learn about trends and best practices from distinguished industry experts.
Registration is required for this event. The deadline to register is Thursday, March 28. Seating is limited to the first 55 registrants. To secure your attendance, please visit the League’s website. The cost to attend is $100/person. An invoice will be sent to your credit union once registration closes. The day will be divided into three sessions with breakfast, lunch, and networking built in.
About the Sessions
Local SEO: Elevating Your Community Presence in 2024 – Presented by Jenika Pouliot
Discover the latest trends, insights, and tools to boost your local visibility, bringing your Local SEO expertise to new heights in 2024. Go beyond Google My Business and Bing Places; learn how to harness tools like Google Search Console, ChatGPT (AI), and CRO tactics to enhance brand visibility in your community.
Discover the Brain Science that Drives Member Behavior – Presented by Nancy Harhut
If you want your marketing messages to persuade members to act, you need to know how to trigger the right automatic behaviors. And you want easy, effective ways to do that in email, direct mail, and on the web. In this example-jammed presentation, you’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages hit the mark. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by creating brain-friendly marketing messages your members can’t help but respond to.
Using Current AI Tools In Your Credit Union Marketing Efforts: A Hands-On Workshop (please bring your laptop) – Presented by Rich Brooks
You’ve seen the headlines about ChatGPT, MidJourney, and other AI-powered tools. Maybe you’ve even explored them a little bit. AI can be a great tool to help you craft blog posts or social media content. But you know there’s more to it, and you’re looking for advice and examples of how to use AI in your day-to-day credit union marketing efforts. In this AI marketing workshop, you will get hands-on experience which is specifically tailored to help you leverage these new tools in your job.
NOTE: We strongly recommend you bring a laptop and a paid version of ChatGPT ($20/month) to get the most out of this workshop.
About the Presenters:
Jenika Pouliot: With over 15 years of digital marketing experience, Pouliot is the Vice President of Operations at Page One Web Solutions in Portland. She is certified in Google Analytics and as a HubSpot Partner. Pouliot specializes in web strategy and is passionate about SEO, analytics, marketing technology, and user experience. Pouliot is a highly motivated digital marketer who enjoys helping businesses grow their online visibility.
Nancy Harhut: A top-ranked speaker, Harhut’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She’s wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations. The Co-founder and Chief Creative Officer of HBT Marketing, Harhut’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness. Check out her new book, “Using Behavioral Science in Marketing,” winner of the National Indie Excellence Award.
Rich Brooks: Brooks is the Founder and President of flyte new media, a digital agency in Portland that’s been in business for over 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, social media, and founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social and mobile marketing. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine and has also appeared in the Huffington Post, FastCompany.com, CNN, Social Media Examiner, and many other news sources for stories on digital marketing.
Questions
Please contact Mike Rosmus, Creative Marketing Manager at the League and Synergent, at mrosmus@mainecul.org if you have questions about this upcoming marketing workshop.