April 07, 2021 | 12:00 – 1:00 pm
Presenter: Bryn Conway, Beyond Creative Consulting, LLC

We’ve spent the last year in a state of “hurry up and wait” as we’ve adapted to the challenges of living, working, and running our credit unions during a worldwide pandemic. As we start to emerge from the pandemic, credit unions need to be examining strategies that will allow them to grow their loan portfolios and ensure they are marketing products in ways that are relevant and useful to members.

In this interactive virtual session, we’ll examine how consumers’ borrowing and spending habits have been permanently altered, what products we can expect to be in high demand post-pandemic, and what steps credit unions can take now to ensure their marketing efforts will be ready to meet member needs when they are once again setting their sights on the future. Join us for Postcards From the Future to learn how marketing will drive loan growth post-pandemic.

About the Presenter:

Bryn Conway, MBA, CUDE is Principal of Beyond Creative Consulting, LLC, whose mission is to help organizations achieve success by developing and implementing growth strategies. Bryn offers more than 20 years of experience as a former financial services executive with extensive background in strategic planning, brand development, retail delivery, and public relations. She has experience speaking to CEOs, boards, and senior management, facilitating strategy sessions and providing executive-level training seminars. Bryn’s expertise has established her as a sought-after speaker covering topics ranging from strategy, leadership, retail delivery, marketing, mergers, and beyond.

Bryn received her Master of Business Administration from Regis University with an emphasis in Market Strategy, and a Bachelor of Arts from the University of Wyoming. She is a Credit Union Development Educator (CUDE), Co-Chair of the Global Women’s Leadership Network Washington DC Chapter, Cherry Blossom 10-Mile Run participant, and a member of the American Marketing Association. Bryn served on the executive committee of the CUNA Marketing and Business Development Council and on the New England Financial Marketing Association Board of Directors.

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