League Launches New Statewide Awareness Campaign Advertising

April 30, 2025 |

The League is proud to unveil new advertising that captures the heart of what it means to be part of a credit union. After a strong start to 2025—including a February campaign that warned consumers about overpayment scams—the League is now rolling out a new series of ads aimed at inspiring and connecting with audiences.

These ads, which premiered on May 1, showcase how credit unions stand by their members in moments that matter most. Whether facing financial hardship, unexpected life events, or simply needing a trusted partner, the ads highlight the personalized, people-first approach that sets credit unions apart.

With authentic storytelling and emotional resonance, the campaign is all about one message: credit unions are here for you—no matter what.

Watch and share the new ads:

Credit unions across Maine are encouraged to share these videos on social media to amplify the message and strengthen awareness of the credit union difference.

If you have questions about the Statewide Awareness Campaign, please contact Mike Rosmus, Creative Marketing Manager for the League and Synergent, at mrosmus@mainecul.org.