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Between regulatory changes, an unprecedented economic landscape, and ever-increasing AI dominance, the credit union marketer today faces an incredible uphill battle. It has never been more important to ask yourself the question, “Is what we’re doing with marketing actually working?”
Credit unions cannot afford to waste dollars or time on marketing that’s not yielding positive results. To help you determine your return on investment (ROI), join the League for a virtual marketing workshop on June 4 from 12:00 pm – 1:00 pm led by Mark Arnold, President of On The Mark Strategies.
- What a marketing audit is and why you need one
- The pros and cons of doing a marketing audit yourself
- The key elements of a marketing audit
- How to conduct an effective marketing audit yourself
The fee to attend is $25 per person. Register in advance on the League’s website. If you have questions about this workshop, please email Mike Rosmus, League Creative Marketing Manager, at mrosmus@mainecul.org.
About Mark Arnold
Mark Arnold is an acclaimed speaker and expert in branding, training, and strategic marketing for credit unions. He helps credit unions achieve their goals with insight and energized training. Speaking regularly to audiences around the country, his many topics include branding, marketing, strategy, leadership, personal growth, and generational issues. Arnold is the author of “Marked for Success: Daily Ideas to Help Your Financial Institution Succeed;” “Think Huge: How To Elevate Your Life and Your Business;” “My Best Service Ever;” and “Marketing Across the Generations: Gen. X.”
Arnold serves as President of On The Mark Strategies, a consulting firm specializing in branding and strategic planning. Not a mere consultant, Arnold partners with credit unions and organizations to help achieve their desired strategic goals. He has worked with financial institutions ranging in size from $32 million to $7.5 billion.