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The Maine Credit Union Marketing Council will be hosting an in-person workshop on Wednesday, October 18 from 8:30 am – 2:30 pm at the Credit Union Service Center in Westbrook. There is no cost to attend, however, your credit union must be a current member of the Marketing Council to participate. Please note, the event will not be recorded.
“For our upcoming in-person workshop, we’ve assembled a fantastic lineup of marketing and communications experts on a range of dynamic topics,” shared Mike Rosmus, Creative Marketing Manager for the League and Synergent. “Their presentations will undoubtedly make for an informative day that I hope our credit union marketers will be eager to attend.”
Attendees must pre-register to attend by October 11. To secure your spot, please visit the League’s website. If you have questions about the upcoming event, please email Mike Rosmus at mrosmus@mainecul.org.
Agenda
- 8:30 – 9:00 am | Breakfast and Networking
- 9:00 – 10:30am | The Power of Prediction: How AI & Predictive Analytics Can Help Boost Marketing ROI (Presented by Hilary Reed)
- 10:30 – 10:45 am | Break
- 10:45 – 12:00 pm | What, Me Worry? Crisis Prevention and Planning (Presented by Felicia Knight)
- 12:00 pm – 1:00 pm | Lunch and Networking
- 1:00 pm – 2:15 pm | 10 Steps to Building a Social Media Strategy (Presented by Abbie McGilvery)
- 2:15pm – 2:30pm | Wrap Up
About the Sessions
The Power of Prediction: How AI & Predictive Analytics Can Help Boost Marketing ROI
In today’s competitive financial landscape, credit unions have an unprecedented opportunity to elevate their marketing strategies through the integration of artificial intelligence (AI). By leveraging AI-powered tools and predictive analytics, credit unions can not only personalize member experiences but also optimize marketing campaigns for maximum impact. These advanced technologies enable real-time data analysis, allowing credit unions to make agile decisions that drive member engagement and, ultimately ROI.
What, Me Worry? Crisis Prevention and Planning
An unexpected crisis can do irreparable damage to you or your credit union. Thoughtful, careful, and expedient management of a crisis can keep you from losing years of hard work to a momentary change in circumstances. Even better, thoughtful, careful, and continued planning can help you avoid a crisis altogether.
10 Steps to Building a Social Media Strategy
Discover 10 topics to consider when building or revamping your social media strategy. Learn how to get more focused, organized, and proactive about using your social media channels to confidently tell your stories and engage the people most important to you. You will walk away with the knowledge (and the tips and tricks) you need to make your social media efforts more successful and rewarding.
About the Presenters:
Hilary Reed
Hilary is an industry thought leader, speaker, and expert in the fields of strategic marketing, branding, and data analytics, and has been involved in the credit union movement for nearly two decades. Prior to co-founding EmpowerFi, Hilary served as SVP of Marketing for a credit union in the Philadelphia area for over a decade. In 2015, she was honored for her commitment to the field of marketing and was named the CUNA Marketing Professional of the Year.
Felicia Knight
Felicia is the President of The Knight Canney Group, a Portland-based strategic consultancy specializing in public, media, and crisis communications. Over the course of her career, Felicia has been an award-winning broadcast journalist at CBS affiliates in Portland, Communications Director for Senator Susan Collins, as well as Communications Director for the National Endowment for the Arts in Washington, DC.
Abbie McGilvery
Abbie is a Marketing Coach, Social Media Strategist, and owner of From The Nest in Southern Maine. Her book “Scrapbook Social Media” was published in 2020 and she has captivated hundreds of listeners at her workshops and speaking engagements around the country. Abbie is passionate about empowering others to bravely tell their stories by harnessing the power of social media. Her mission is to help people stop random acts of marketing.