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Financial institutions offer many of the same products and services to their account-holders. So, how do you differentiate yourself and maintain member loyalty once you earn their business? This webinar on Tuesday, July 17, from 3:00 PM to 4:30 PM, will address the current landscape of the financial industry and how it has altered consumers’ brand experience.
You’ll learn the reasons for brand loyalty among the many generations served by the financial industry. This program will also look at the development and maintenance of today’s modern brands within and outside the financial sector and delve into what loyal members have come to expect.
For those participating in this webinar, you can expect to learn about:
- Discussion behind the meaning of a brand and how it ties into a company’s corporate identity
- A look at the history of some great brands; what worked, and what caused them to fail
- A look at some of today’s effective brands and the stories behind their success
- Why your brand must play a part in every touch piece and interaction with your member
- How corporate culture and buy-in from the C-Suite matters
- New digital technologies that enhance members’ experience with your brand
- How a credit union’s vision, mission, and values must be reflected in your brand
After participating in this webinar, attendees will receive: a brand style guide sample; brand checklist; employee training log; and a quiz you can administer to measure staff learning and a separate answer key.
For more information or to register, please click here.
This webinar, offered through the League’s partnership with the CU Webinar Network, is part of a four-part Marketing Series. For more information regarding the other topics covered in this series, click here.