New Statewide Awareness Advertising

Maine Credit Unions have temporarily put the “Own it” campaign on hold, replacing it with a new campaign appropriate for the current environment: “Maine’s Credit Unions Are Here For You.” This often will appear in the sentence, “We’re all in this together, and Maine’s credit unions are here for you.” We encourage Maine’s credit unions to use this or similar language in their own advertising.

We have posted in the updated COVID-19 Resource Center on the League’s website logo-free versions of social media graphics your credit union can use to promote this new campaign. You are welcome to download, modify, and reuse the graphic files for your purposes. Included are graphics with and without text. The downloadable file contains graphics for Facebook, LinkedIn, Twitter, and Instagram.

You also can view the new Maine’s Credit Unions Are Here For You ad on YouTube. This ad began appearing on TV statewide on March 30.