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If media exposure and reach is any indication, 2017 CU Week for Maine CUs was a success. During the past week, Maine CUs reached an estimated million consumers through CU Week supplements, radio interviews, online and other channels. "Once again, we were able to deliver a strong message about Maine credit unions that provided a nice compliment to the individual messages and events that Maine CUs put forth as part of their CU Week celebration," stated Debra Trautman, VP of Corporate Marketing for the Maine CU League.
Among the channels reached by Maine CUs were nearly 70 radio interviews and messages conducted by your League on stations that covered the entire state; CU week supplements that reached more than 500,000 readers; and thousands more through online messages. The radio interviews and messages covered many of the benefits and value of credit unions. "In nearly every interview, we covered the structure of cooperative structure of credit unions and what that means to consumers including lower and fewer fees, better rates on savings, and lower rates on loans. We also reinforced the economic benefits that CUs provide, especially the fact that Maine consumers saved nearly $57 million last year by using a credit union. That makes for a powerful message," said Jon Paradise, Vice President of Governmental and Public Affairs for the Maine CU League.
Trautman said the CU Week supplements not only ran in every daily newspaper in Maine but also in several weekly newspaper groups, as well as on several media websites. "Our multi-channel approach with content and messages provided significant exposure for Maine credit unions this week. With the mainecreditunions.org website included in nearly all of these channels, we usually see an increase in traffic for a while."