Print
When a new NCAA Men's Basketball Champion is crowned on Monday, April 6, the CU Promise Loan will be a part the celebration. As viewers watch all of the on-court action, be sure to keep it on during commercials as spots promoting the CU Promise Loan, offered through CUSO Home Lending, which is owned by your League and nine Maine credit unions, will be airing on the CBS affiliates in Portland (WGME 13) and Bangor (WABI 5).
"We're pleased to kick off our 2015 campaign with the NCAA men's basketball championship game. Premier sporting events, like this game, bring us a large audience of potential homebuyers. In addition, the audience will mostly be watching the game live, rather than recording, so they won't have the chance to skip past the commercials," explained John Reed, Board Chair of CUSO Home Lending.
The NCAA Championship Game is not the only high visibility sporting event that the CU Promise Loan will air spots in, as CUSO Home Lending's 2015 Media Plan also includes running during the Master's which takes place next week.
In addition to the three existing spots airing this year, a new CU Promise Loan commercial will be added to the mix in the coming weeks focusing on the fact that the 10% down CU Promise loan doesn't require PMI. "We are really excited to promote this product to consumers, and believe the no primary mortgage insurance initiative will be popular," added Reed.
Resources: