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Synergent and the Cooperative Credit Union Association (CCUA) are partnering to provide Synergent’s Marketing Suite of Services and Statement Processing to credit unions in Delaware, Massachusetts, New Hampshire, and Rhode Island. The partnership, announced at CCUA’s CU Marketplace tradeshow, will empower the two organizations to work together (or independently) to further meet the marketing and statement needs of credit unions across CCUA’s footprint in the Northeast.
“Collaboration is the core of the credit union system and we are thrilled to be working with our colleagues at CCUA to help their member credit unions in this new capacity,” shared Tim Brooks, Vice President of Marketing Services at Synergent. “Credit unions who partner with Synergent through this new arrangement will gain an extension of their teams, receiving strategic consultation, marketing assistance, and exceptional support where and when needed.”
Synergent’s data-driven marketing can connect directly with a credit union’s core or leverage data extracts to ensure campaigns feel personal and are relevant to the members receiving the communications. Its Marketing Suite of Services includes Member Email Automation, Transactional Data Mining and Targeted Marketing, Onboarding and Reboarding Communications, and Core Conversion Communications. Synergent also works with credit unions on overall marketing strategy, social media content and website development, and communication campaigns around mergers, products, and service adoption.
“We are thrilled to introduce The Synergent Advantage to our member credit unions,” shared Melissa Pomeroy, Chief Revenue Officer at the CCUA. “The CCUA credit union community is sure to benefit from access to data-driven marketing through Synergent’s offerings and we are proud to expand our member services with this partnership.”