New Statewide Awareness Advertising Launching Later This Month

April 8, 2026 | ,

Emily’s Story.

Showcasing the credit union advantage remains a key part of our shared Statewide Awareness Campaign. Whether highlighting moments that help members grow their businesses, protecting them from fraud, or supporting someone through a challenging time, these stories reflect the meaningful role credit unions play in people’s lives every day.

In that spirit, the League is pleased to share our latest video advertisement, Emily’s Story. The concept for this piece grew out of conversations during a League Statewide Advisory Group meeting. It follows a single mother who turned to a credit union for guidance and support as she worked to rebuild her financial footing after a difficult divorce.

“Credit unions are trusted places people can turn to in both good times and in challenging moments,” said Jen Burke, League Vice President of Outreach & Strategic Initiatives. “Emily’s Story reflects the people-first approach that defines our movement. When we take the time to understand and support our members, we can make a lasting impact.”

Amplify the Story

Credit unions are encouraged to promote the new ad on their own channels. Each share helps extend the reach of this message and highlights the collective impact of Maine’s credit unions. It also reinforces a shared commitment to supporting members at every stage of their financial journey.