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During a celebration on March 11 in Los Angeles, California, several Maine credit unions, the League, and Synergent were recognized with CUNA Marketing & Business Development Council Diamond Awards. The Diamond Awards recognize outstanding marketing and business development achievements in the credit union industry. Each year, credit unions, leagues, and CUSOs from across the country submit numerous campaigns, logos, rebrands, and multi-media entries in hopes of being selected for one of these prestigious industry awards.
Changing Seasons FCU received a Diamond Award in the Membership Marketing category and earned a Category Best distinction. Evergreen CU garnered their Diamond Award in the Cutting Edge category. Infinity CU received two Diamond Awards—one in the Digital Advertising category and the other in the Video Non-Commercial Series category.
The League took home four Diamond Awards and earned three Category Best distinctions in the categories of Financial Education, One-Time Event, and Ongoing Event. The League’s other Diamond Award was given for its submission in the Video Commercial Single or Series category.
“Our team at the League is thrilled about receiving three Category Best distinctions for efforts done to support Maine Credit Unions’ financial wellness program for elementary students and the Campaign for Ending Hunger,” said Mike Rosmus, League Creative Marketing Manager. “We also appreciate the exposure and awareness that has been raised for these important initiatives due to our marketing efforts.”
Synergent received five Diamond Awards for campaigns completed in collaboration with Acadia FCU, Katahdin FCU, OTIS FCU, Oxford FCU, and Education First FCU (Westerville, Ohio). Synergent shares a Category Best distinction in the Annual Reports category with the team at Katahdin FCU.
“It is always impressive and inspiring to see award-winning campaigns and the shared enthusiasm within our industry,” said Doug MacDonald, Vice President of Synergent Marketing Services. “Helping five of our credit unions achieve this honor this year is part of what makes our collaborative and cooperative impact so fulfilling.”
Congratulations to all of this year’s winners.