Maine CU Marketing Council Summer Workshop

The Maine Credit Union Marketing Council is looking forward to seeing you at our annual summer workshop. This year’s workshop, the Chemistry of Retail Delivery, will be led by Bryn Conway, Principal at BC Consulting.

Chemistry is the ‘bridge science’ meaning it connects all the other natural sciences. Retail delivery is the bridge science for brand development and growth in your credit union. Why is that relevant? Because you’ll only grow when you provide what your members want and need.

In this session, we will discuss the four essential elements of providing an exceptional member experience, how combining those elements will drive top line growth and how you can put these ideas into action for your credit union.

Join us for breakfast at 9:30 AM and a day’s worth of topics, including:

• An exercise focused on the big picture of member experience
• A look at the experience economy and how your credit union fits in
• The four elements of retail delivery and how to apply them at your credit union
• The difference between service and experience
• What experience means to member loyalty and engagement
• How to organize your credit union around retail delivery
• How experience drives growth
• Retail delivery metrics and tools to drive success

Our Facilitator: Bryn C. Conway, offers more than 15 years of experience as a former credit union executive with extensive background in strategic planning, brand development, retail delivery and public relations. She speaks the language of CEOs, top executives, and Boards of Directors – easily merging planning and strategy into results-driven deliverables.

Her articles have been featured in CUES Management Magazine and CU Times. She has experience speaking to credit union CEOs, Boards and senior management, facilitating strategy sessions and providing executive-level training seminars. Bryn’s expertise has established her as a sought-after speaker covering topics ranging from strategy, leadership, retail delivery, marketing, mergers and beyond. In addition, Bryn has achieved industry recognition with the Credit Union Times Trailblazer 40 and Below Award and has received multiple industry awards for brand development, retail merchandising, corporate communications, and public relations.