Print
As your marketing campaigns evolve and expand, the regulatory requirements for print, radio, and TV advertisements remain the same. While this provides challenges, it also provides opportunity to reach consumers in innovative and compliant ways. This training session will explain the regulatory requirements in plain English to assist you in developing compliant traditional media advertising campaigns.
Specific attention will be paid to the exceptions and flexibility offered by print, radio, and TV advertisements. Whether such exceptions extend to billboards, internet radio (e.g., Pandora), and electronic video (e.g., YouTube) will also be explored. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and best practices.
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